Communicating about risk: strategies for situations where public concern is high, but the risk is low

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Communicating about risk: strategies for situations where public concern is high but the risk is low.

In this article, we summarise research that identifies best practice for communicating about hazards where the risk is low but public concern is high. We apply Peter Sandman's 'risk = hazard + outrage' formulation to these risks, and review factors associated with the amplification of risk signals. We discuss the structures that determine the success of risk communication strategies, such as th...

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ژورنال

عنوان ژورنال: Public Health Research & Practice

سال: 2017

ISSN: 2204-2091

DOI: 10.17061/phrp2711709